Renault

Written by Zoe

Agency: Edelman Deportivo Sthlm
Production: Diktator

A 400km story about friendship.

How do we ease consumers’ range-anxiety in order to stress the transition towards electric driving? Maybe if we can show what the car can do with its extended 400 km range. In this story about friendship, composed with the help of AI-technology and live driving data, Renault wrote the next chapter in car history by doing a modern take on the cult classic ‘On the Road’.

In this very real experiment, the car used live driving data and artificial intelligence to generate fan fiction authorized by the Kerouac estate in the style of the famous novel. The AI takes information from internal and external sensors as the car drives and turns it into contextual storylines. The stories were unique to each driver, depending on what inputs occurred during the drives.

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Renault

Written by Zoe

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Renault

Written by Zoe

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