Elkjøp

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Agency: Nord DDB Sthlm
Director: Rune Milton
Production: Bleck

A Christmas story about meaningful gifts.

Sometimes there is so much to say. So many words to choose from. And sometimes, there is nothing you can say. Because words are not enough. But what is hard to say, can be easier to give. With some extra thought and devotion, a gift can become more than just a gift.

In this long-form drama, Nordic electronic retailer Elkjøp encourages a deeper consideration behind Christmas gifts. Using the holiday as an opportunity to make permanent bonds between us. By raising the ambition for this Christmas ad, Elkjøp competed for the first time with Internationally known brands for the world’s attention.

A sneak peek for those too impatient to press play, a nice quote from The Stables: It’s magnificently unexpected. It packs just about every emotion possible into its four-minute telling. Its production is a triumph. It’s real – a story that doesn’t shy away from making its hero – and life – imperfect. It’s memorable – a story of passion, daring, triumph, tragedy, joy, loss, family connection, family disconnection and love.

The Swedish Version


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Elkjøp

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Elkjøp

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