Future’s so bright, you gotta wear shades.
What a time to be alive! New things, new subcultures and new innovations pop up like mushrooms on a glorious autumn evening. Isn’t it just amazing how technological developments are happening so fast? A speed that leads to a democratic distribution of all kinds of opportunities. If we say yes to change, to the new, to the unknown, we will push society forward. When we stay optimistic, we know that the best is yet to come.
Telenor acts as the optimistic force that unleashes all the opportunities that the connected world has to offer. By exploring new solutions, set up new offers and continuously connect people to what matters most. This concept is more than a tagline, it’s a mindset. An approach we use as the progressive telecom provider in a commoditized category.
This campaign was launched in Sweden only.
We followed up with a smaller 5G campaign.
Headline: 5G! From now on, everything can happen.
Body copy: Long live connectivity.
Only to launch the full-blown story about 5G a few months later.
As well as the new offer to stream TV whenever, however.