Never settle for less than more.
Tele2 wanted to encourage people to embrace a life of connectivity. A world where the possibilities are endless – where you are the one deciding the limits.
This innovative live experience was a global invitation for people to step inside the mind of nine individuals that had challenged their own limitations and settled for more. In 9 live films, in 5 countries during a 2-month world tour, people could experience their life from the inside.
Anyone could see what they saw, hear what they heard, feel what they felt. We called it Emotional Reality. It was not just a way to watch a live stream, as it contained an added emotional layer. The result gave the viewer a unique insight into how the situation was experienced, rather than simply what it looked like.