Join the resistance. Shop local.
What would the world look like if giant corporations continue to grow at the expense of small businesses? At the speed the world is turning, we are taking the fast lane towards conformity. Giants grow bigger. Probing every aspect of our lives.
Swedish Financial Tech company iZettle knows that resistance starts small. And the solutions are provided by people pouring their passion into local opportunities. Online, or just around the corner. It’s your local barbershop. Your local bakery. Your local Selfmade, that brings choice and diversity to your community. With this campaign, iZettle wanted to gather the force of Selfmades and take on the world of giants.